Grow Your Local Business with Google Boost

When it comes to advertising on the web, you’ll be hard pressed to find a service better for the average web business than Google’s PayPerClick AdWords. Google has revolutionized the way web users and web sites connect – making it not only relatively affordable for just about any business on the web to attract views (impressions), but also level the playing field against huge corporations in many ways. Besides Google AdWords, Google also has been innovating itself in many ways throughout the years – forging ahead with tools that further how people use technology – specifically smartphones.

 

Mobile search is growing in leaps and bounds and we are no longer talking about old style WAP internet style technology. Today’s smartphones deliver the real live web right in the palm of your hands. To capitalize off this usage, Google has been offering great tools such as Google Maps for its users and Google Places for websites. Now Google will offer another new advertising product called Google Boost.

 

What is Google Boost & How Does it Work? Google Boost is a new ad product that is based on location. With Google Boost, you can now target a specific audience for your website. Similar to AdWords, you can easily target the audience you are trying to attract with two types of keywords: The first type of keywords is verticals (ie: tire repair, tire service, fix a flat tire, etc). The second type of keyword you can target is a location based keyword such as: Friendswood, Pearland, Houston, San Francisco, Chicago, etc.

 

Signing Up for Google Boost It should be noted that Google Boost is currently not available everywhere. Actually it is only available in three test markets: San Francisco, Houston and Chicago (with more cities likely rolling out in the near future). Creating Boost ads is quite simple. If you already have a Google Places account, you can visit your account and sign up for a campaign – or