Is Data Analysis the Future of Journalism?

The trend spotting site PSFK has a short article on data analysis becoming a key skill for journalists.  This is a big shift for a group that has traditionally been data challenged.   

The trend towards the growing role of data and analytics is powerful.  Our most recent work – The Intuit 2020 Report – includes a section on data becoming critical for competitive advantage. 

We also believe that companies with the best data and analytics are increasingly going to be the winners. 

This is not just a large company trend. 

Small businesses also will need to effectively collect and analyze business data to be successful.  This is harder than it looks and most small businesses don’t have a good handle on their data.  The recent NY Times article on cash versus profitability nicely illustrates the problem.