Scott Stratten Says UnMarketing Will Serve Your Small Business Better – Blog World Keynote

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I’ve known Scott Stratten since the early 2000s when we both hosted small business networks on Ryze.

Back then he was a big advocate of the UnMarketing concept. In other words, don’t sell to your prospects and clients, engage them.

Scott has done a lot over the years to spread that message — which should be universal for all small business. As I’ve said before, people want to buy but they don’t want to be sold to. Follow that message and you’ll surely have success. So I was thrilled when Scott got his book deal for UnMarketing: Stop Marketing. Start Engaging. That way his message can spread even further.

And then last year, Scott was a keynote at Blog World Expo. His talk contains all sorts of wonderful, common sense nuggets you can use to improve the UnMarketing approach in your business. It would be worth your while to spend the time to watch the video below. (Note: Scott’s talk begins at about 19 minutes in, so you should fast forward to get to the goodies.)

There are some really helpful tips in that video for interacting and engaging prospects and customers, plus some handy DOs and DON’Ts. And don’t forget to pick up a copy of Scott’s book UnMarketing: Stop Marketing. Start Engaging to have as a helpful guide.

What do you think of Scott’s keynote? Do you have the book?